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Taking Action With Jack Daly ( September 2017 Vol. 1 )

Sep 7, 2017

I tell my audiences every day that the key to success is taking action. Take a minute to look over this weeks featured articles and videos that highlight the different ways you might take action and have it positively benefit your bottom line……

You Can Smell A Culture By Jack Daly

How does your culture smell? Does it smell good, or does it stink? Do you have a culture by design, or by default?

At times, it can be difficult to identify your culture, since you are part of it. But, as an outsider, spend 30 minutes at a company and you will be able to describe its culture.

Every company has a culture. When I think of leaders and culture, Herb Kelleher and Jack Welch come to mind. In Southwest Airlines and GE, we have two companies where the leaders established a culture and worked to ensure it permeated the enterprise. They carefully identified the key elements they sought to promote and managed them accordingly. While both leaders and companies were effective in establishing their respective cultures and delivering solid bottom-line results, their cultures were different in design.

But, designed they were.

In my book, Hyper Sales Growth, I identify the three key ingredients of business success: vision, key people in key spots, and culture. Many business owners and executive teams focus the lion’s share of their attention of the first two, while culture takes a backseat.

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The Difference Between Leadership and Management By Joshua Spodek

A common question with a simple answer that will help you with each.

As a professor of leadership and management and author of a bestselling leadership book, I get asked a lot.

What’s the difference between leadership and management?

Everyone gets that each is important.

Most people get that they overlap a lot.

Not many people can clarify the difference or why it matters.

Hence people find themselves leading when managing would get the results they want and vice versa.

It’s like the difference between running and jogging. They’re similar but different, each with advantages and disadvantages. Sometimes either will do, but when it counts, you want to do what delivers results best.

I’ll amplify the differences to help clarify at the risk of oversimplifying.

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Full 2017 Workshop Schedule

Questions? Call Gabriel Clift at 855-733-7378 or gabriel@jackdaly.net

Full 2017 Schedule

How to Sell Anything to Anyone by Telling Great Stories by Natasha Che

Storytelling is arguably the most powerful tool in your selling toolbox.

Whatever line of business you’re in, almost everyone nowadays is in the business of selling. Whether you’re trying to get customers to buy your product, pitch your company to investors, motivate your employees or get your teenager to do the dishes, your success will be dictated by your ability to influence, persuade and “close the sale”.

And storytelling is arguably the most powerful tool in your selling toolbox.

The best lesson I ever learned about the power of sales stories was during a vacation to Iceland last year. I was at the airport gift shop looking to pick up some last-minute souvenirs for friends. I was thinking of getting a couple of fridge magnets that would cost no more than 5 euros apiece. The store had a huge selection of those, ranging from Icelandic landmarks to elf figurines. They were all very pretty and I had a hard time deciding which ones to get.

Then I noticed one magnet that looked cheaply made. It was a square piece of wood with a little magnet glued to the back. On the front there was a symbol painted in red, which looked like an eight-pointed star drawn by a toddler.

“What is this?” I asked the store clerk, a 20-something blonde.

“Ah, this is a magic symbol for the Icelandic fishermen!” she said.

She went on to tell me that when Iceland was first occupied by the Vikings, most people’s livelihoods depended on fishing. It was a dangerous occupation given the harsh climate. The Vikings worshiped the Norse gods, and this was the magic symbol the fishermen wore or carved on their boats to appease the gods and bring good fortune and protection to their fishing trips.

“How much is it?” I asked

“10 euros.”

I bought five of them.

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Don’t forget the second step by Seth Godin

The first step is learning how to do it. Finding and obtaining the insight and the tools and the techniques you need. Understanding how it works.

But step two is easily overlooked. Step two is turning it into a habit. Committing to the practice. Showing up and doing it again and again until you’re good at it, and until it’s part of who you are and what you do.

Most education, most hardware stores, most technology purchases, most doctor visits, most textbooks are about the first step. What a shame that we don’t invest just a little more to turn the work into a habit.

If any article in this newsletter would be of interest to your co-workers, customers or clients we would appreciate having you forward it along.

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