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4 Successful Sales Performance Training Tips to Increase Sales and Profits

Oct 6, 2010
Newsletter

The following sales performance training advice is designed to increase sales and profits, and serve businesses as a strategic sales plan to win over new accounts, drive sustainable revenue, and improve overall sales performance.

  • Step #1: Sales Performance Training: New Clients
  • Each sales person lists 30 top prospects in order of priority, in the horizontal column to the right, create another column and indicate the status of each sales account, and the sales prospecting activity over the previous 90 days. In a 3rd column, have your sales team to list the top hurdles preventing them from winning over the account, as well as ways to fix these problems. Add a 4th column—the targeted timeline for the sales win, and a 5th with action steps, i.e. who will do what to get the job done.

  • Step #2: Sales Performance Training: Old Clients
  • Expanding on Step #1, follow the approach described above for new clients, but apply to existing customers and accounts, looking at other product lines and locations that can be won over with inside referrals to make the most out of your customer base.

  • Step #3: Sales Performance Training: Practice
  • Practice. You now know what’s needed, so it’s time to role-play and practice each scenario as if the desired outcome has been obtained. One person can be the sales person, another will play the prospect, and the third can observe. Practice the scenario three different times, each individual assuming a different role each time. This encourages confidence on real calls, and should cut down on the possibility of a surprise or unexpected event. When on tour, pro golfers rely on their memory and practice for as many shots as possible. “I’ve been here before, this is how it’s done”. Why? You can’t wing it and expect top results.

  • Step #4: Sales Performance Training: Contest

Nothing motivates like competition. If you’re the CEO/Sales Manager/or business owner, step things up with a 60 days contest and solid prize results. If you’re doing this on an individual level, allot a reward for yourself in anticipation of a future sales accomplishment (based on a predetermined result).

Strategic Sales Plan Rules: Tips to Increase Sales and Profits

  • Never make a call without a purpose.
  • Ask the client questions—listen to their responses.
  • Remember that selling is the transfer of trust.
  • Don’t mention or quote a price until establishing value.
  • People like to buy, not be sold. Help them buy.
  • Be unique—everything from reception to voice mail must be your own.
  • Trust trumps price.
  • Things that get measured get done.
  • Don’t wing it—the best sales approaches are canned.
  • Model your sales approach after the masters—learn from the best.
  • Remember that people are different—appeal and sell to them accordingly.
  • You are what you think you are—raise the bar!
  • Goals not in writing are dreams.

Bio: Erica Ronchetti is a freelance writer for JackDaly.net. Jack Daly offers dramatic keynote and general session presentations, interactive workshops, in-depth seminars and lively training sessions that inspire audiences to take action in the areas of sales, sales management, customer loyalty and personal motivation. Learn more about sales performance training and Jack’s strategic sales plans and by visiting us on the web.

 

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